Google’s ‘Analytics’ website tracking tool
I just installed Google’s Analytics tracking tool (formerly known as Urchin) on churchitadmin.com. I’ve been using it for about a month on bethel-church.org and I’ve been pleased with the reporting capabilities. I’ll be more excited about a year from now when I can do some more comparisons over time.
For now, though, perhaps the most helpful information gleaned involves the “bounce” percentages. Google defines a bounce as a visitor who visits one page on the site and then exits. Bethel’s home page has a fairly high bounce rate right now (63%)…I assume this is a symptom of many who use bethel-church.org as their start page. I know of several staff who do this. Once the intranet gets going, I can change that for them. On the flip side of the bounce rate is the Women’s Ministry page (bounce rate of 23%)…indicating that the page had content that prompted further browsing.
How do you track your site’s visits?
Dave Stone @ August 1, 2006